*Based on Vype/Vuse estimated value share from RRP in measured retail for vapour (i.e. total vapour category value in retail sales) in key vapour markets: USA, Canada, France, UK, Germany as of May 2022.
**This product is not risk-free and contains nicotine, an addictive substance. Comparison of smoke from a scientific standard reference cigarette (approximately 9 mg tar) and emissions from Vuse ePod, ePod 2 and ePen, in terms of the average of the 9 harmful components the World Health Organisation recommends to reduce in cigarette smoke.