WHERE TECH MEETS FOREST

Vuse has the ambition to build a broader ecosystem of environmentally sustainable initiatives than any other global vapour brand, with the view to establishing ourselves as category leaders in Environmental, Social and Governance (ESG). Our 2022 Earthentic Action saw us partnering up with Africa's southernmost forest - The Platbos Forest Reserve

Platbos Forest is one of the few surviving indigenous forests in South Africa. A lowland Afro temperate forest remnant, it is filled with ancient trees, some of which are over 1000 years old. The forest, found on the slopes of the Baviaanspoort Hills, is located on the Grootbos Road between the fishing village of Gansbaai and the seaside town of Hermanus in the Western Cape Province. Southern Right whales gather each year in Spring to birth their young in the blue waters of Walker Bay, a few kilometres away from the forest.

The Platbos Forest is vulnerable to various natural disasters and so we joined forces to help preserve one of the few surviving indigenous forests in South Africa.

TO CELEBRATE THE NATURAL BEAUTY AND DIVERSITY IN SOUTH AFRICA, WE DESIGNED LIMITED-EDITION SKINS, FEATURING FOUR OF OUR SOUTH AFRICAN BIOMES:

OCEAN: SOUTH AFRICA'S COASTS HAVE AN EXCEPTIONALLY RICH AND DIVERSE MARINE LIFE, WITH A HUGE VARIETY OF ECOSYSTEMS AND SPECIES THAT THRIVE  HERE.

FYNBOS: THIS BIOME IS FOUND IN THE SOUTH-WESTERN CORNER OF SOUTH AFRICA AND IS KNOWN TO BE SYNONYMOUS WITH THE CAPE FLORAL KINGDOM, ONE OF EARTH'S SIX PLANT KINGDOMS.

FOREST: ALTHOUGH FORESTS COVER LESS THAN 0.25% OF SOUTH AFRICA'S SURFACE AREA, MAKING IT THE SMALLEST BIOME, THEY ARE VITAL FOR THE SURVIVAL OF MANY SPECIES SUCH AS THE SAMANGO MONKEY, CAPE PARROT AND BLUE DUIKER.

SAVANNAH: OCCUPYING ONE THIRD OF THE AREA OF SOUTH AFRICA, THE SAVANNAH IS THE LARGEST BIOME IN THE COUNTRY. ALMOST EVERY MAJOR GEOLOGICAL SOIL TYPE OCCURS IN THIS BIOME AND THE GREAT VARIATION SUPPORTS OVER 5700 PLANT SPECIES AND OVER 800 ANIMAL SPECIES.

We asked our audience to vote for their favourite skins and the ones that won were Fynbos and Forest. The production of these skins became the solution, as all proceeds from the sale of the Earthentic Action skins were used to project The Platbos Forest.

Check out our video showcasing how our Earthentic Action skins contributed to the success of The Platbos Forest's rehabilitation project.

THANK YOU TO EVERYONE THAT JOINED US IN PROTECTING 1000 YEARS OF HERITAGE. STAY TUNED TO PLATFORMS FOR MORE EARTHENTIC ACTION TO COME!

For now, you can join us in protecting the environment by disposing your used ePods, Vuse GO and Vuse GO MAX devices responsibly at a Vuse Inspiration Store and selected retailers near you.
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VAPE TOGETHER AND CARE TOGETHER, WITH THE FIRST GLOBAL CARBON NEUTRAL VAPE BRAND*

*Carbon neutral device and consumables throughout their lifecycle, including lifetime charging (where applicable) for Vuse Go, Vuse Go Max, Vuse ePod, ePen, eTank mini, Alto based on internal sales forecast for 12 months starting from April 2022, via emissions reduction and offsetting